Whether you're in need of a laugh, beauty hack or even a gift idea, there's one social media platform you can usually turn to for inspiration: TikTok. It can feel like a treasure trove, especially when it comes to the aforementioned beauty tips — it doesn't take long for these kinds of videos to take off on the app, some practically overnight.
If your "For You" page hasn't directed you towards skin cycling or some of the other popular beauty hacks circulating on TikTok right now, NewBeauty Senior Editor-At-Large Sarah Eggenberger joined the 3rd hour of TODAY to break a few of them down, along with some tips on how to achieve them. Plus, we included some viral products she's seen across the platform that you'll want to restock your beauty cabinet with.
Below, check out some of our favorite TikTok beauty products along with the trends that you'll want to give a try for yourself.
TikTok beauty products seen on TODAY | TikTok beauty trends seen on TODAY
TikTok beauty products seen on TODAY
Keys Soulcare Sage + Oat Milk Calming Candle
Just like the flickering of their wick, the smell of a candle should be warm and inviting. Take this Keys Soulcare candle, for instance. Thanks to the mixture of sage and oat milk, the delicate aroma is said to welcome a soothing and relaxing experience. Based on the reviews, this scent is light and not overwhelming.
Repêchage Dry Body Brush
Your first thought might be: "What IS dry brushing?" In essence, dry brushing is an exfoliating technique that helps to remove dead skin cells, leaving the skin smoother and softer. Except, it must be done on dry skin. To assist, a dry brush — like the one above — can help guide you during your exfoliation. If you're a beginner, the bristles on this brush are described as firm yet gentle.
Esker Shower Steamer Set
This set promises to surround you with aromatherapy with just a single step. Instead of tossing the tablet on the shower floor, the tablets rest on the included(!) marble holder as they work their magic. To activate, simply turn on your shower and welcome the botanical oasis.
Briogeo Micro-Exfoliating Shampoo
For healthy hair, it all starts at the scalp. One way to treat your scalp and get rid of all of product build-up is through a scalp scrub. One TikTok viral (and award-winning!) scrub is this one from Briogeo. According to the brand, this scrub gently exfoliates the scalp "to reduce flakes and detoxify congested hair follicles" while hydrating and moisturizing. Your scalp should feel squeaky-clean after using this weekly.
Tree Hut Sugar Scrub
Among TikTok users and Amazon reviewers (it currently has 4.7 stars from over 92,000 reviews!), this affordable sugar scrub is worth all the hype. It doesn't break the bank; it isn't harsh on the skin; and thanks to its inclusion of shea butter, it's impressively nourishing, too. But, the sweet scents are the cherry on top, such as vanilla, mango, coconut lime and rose.
Nécessaire The Body Wash in Sandalwood
Nécessaire's body wash is labeled as a "multi-vitamin cleanser" that's non-stripping, non-comedogenic and hypoallergenic. Here are some of the ingredients that might contribute to that: niacinamide, plant oils and plant surfactants. Together, the brand says the three help to support the skin barrier while gentle cleansing.
Natori Plush Sherpa Robe
We can imagine this plush robe feels just as cozy as it looks (based on what we've read, the rumors are true!). Featuring two front pockets and an adjustable waist belt, this robe should move with you as you complete your post-showering routine and other tasks.
Editor's note: Here's another recommended pick seen on the show.
Natori Velvet Robe
Comfortable yet flattering, this velvet robe looks chic and feels luxurious during wear. Plus, it has pockets, which is always a huge draw for us.
More viral beauty trends as seen on the 3rd hour
Trend 1: Skin Flooding
While skin-flooding has been taking over TikTok, Eggenberger says the beauty routine has been a long-standing concept, which is to "flood" the skin with moisture by layering on products in a particular order. If you're looking to give skin-flooding a try, Eggenberger says there are four simple steps: cleanse, spritz on a facial mist, apply a serum (or two!) and then moisturize.
Mario Badescu Facial Spray
According to the brand, this cult-favorite facial mist is infused with rosewater and aloe, which are meant to add hydration and give your skin an energizing boost. For the best absorption, Eggenberger suggests spritzing this when your skin is still damp.
Trend 2: Short Contact Therapy
Eggenberger says this technique is perfect for those with sensitive skin who are looking to introduce an active ingredient into their routine, such as a retinoid or an exfoliating acid. If these ingredients typically leave your skin red or irritated, Eggenberger says the trend suggests trying a different approach to build tolerance; apply the ingredient five to 30 minutes at a time, then wash it off.
Avene Retrinal 0.05 Cream
According to the brand, this cream is formulated with retinaldehyde and vitamin E to help reduce the appearance of fine lines, while also firming and smoothing the skin.
Trend 3: Glowing Bronzed Skin
Self-tanning is a great way to achieve that glowy bronze skin — but without the sun damage. If you're intimidated by the potential mess and complicated process of self-tanners, Eggenberger says influencers have turned to adding tanning drops to their moisturizers, which provides a more natural look.
+Lux Unfiltered No12 Bronzing Face Drops
Eggenberger says this antioxidant-infused and fragrance-free option allows you to completely customize your glow. And applying is easy: You just add two to six drops to your daily moisturizer, depending on how deep you'd like your tan to appear, says the brand.
Trend 4: Sunscreen Wardrobe
While it's no secret that sunscreen should be a staple in your routine, Eggenberger says it's not always easy finding the perfect one for your skin. "SPF wardrobe is a new trend that allows us to pick and choose a different formula based on our needs on any given day. Whatever the purpose, your preference or skin tone, sunscreen should be a staple for everyone," says Eggenberger.
Coola Organic Refreshing Water Hydration Stick SPF 50
TikTok has turned to this option by Coola; it offers both hydration and broad-spectrum coverage, according to the brand. Coola also notes that this sunscreen stick is formulated with hyaluronic acid, aloe and coconut water, and it can be used on every skin type.
Trend 5: Liquid Hair
This celebrity hair stylist-loved trend involves styling your hair to look super sleek, straight and glossy. It should look so shiny, that it appears to reflect like water, says Eggenberger. And she claims you can achieve this look right at home by blow-drying your hair with a smoothing product and then going back over your locks with a flat iron.
Color Wow Dream Coat Supernatural Spray
One product that can really help achieve this look is this bestselling and viral keratin treatment. Eggenberger says you can apply the lightweight formula before blow-drying, and it will leave your hair looking frizz-free and feeling silky and smooth.
More TikTok beauty trends
Allure Editor-in-Chief Jessica Cruel previously joined TODAY to break a few beauty trends that were circulating the social media platform in 2022, from "siren eyes" to hair rollers you thought you kissed goodbye in the '70s.
Trend 1: Siren eyes
This popular eyeliner trick is similar to the classic smoky eye, but has a slightly more dramatic look. It can be achieved by mixing eyeshadow and eyeliner to create a "smudgy-sharp smokey cat-eye," according to Cruel.
NYX Professional Makeup Ultimate Queen Shadow Palette
This Allure Best of Beauty 2022 winner can be used to create a variety of eye looks, but its warm tones make it perfect for pulling off a nude "siren eye." It features 16 highly-pigmented shades that range from matte to metallic.
E.l.f. Cosmetics Smudge Brush
This nifty brush can smudge, smooth and blend colors on your eyes, which helps make for a more defined look.
E.l.f. Cosmetics Fluffy Eye Blender Brush
Thanks to its soft bristles, this brush can be used to blur the edges of your eyeshadow for a softer look, the brand says.
e.l.f. Cosmetics Satin Eyeliner Pen
This waterproof eyeliner can help your dramatic eye look last for hours. Cruel selected both the Coffee and black shades to pull off the trend.
Trend 2: Blush with concealer
Want a brighter, more lifted eye look? Cruel says TikTok users are mixing their blush with under-eye concealer in order to pull it off.
Rare Beauty Soft Pinch Liquid Blush
This blush went viral on TikTok for its feel and pigmented look. It comes in a total of 11 shades and in two different finishes: Matte and radiant.
Rare Beauty Liquid Touch Brightening Concealer
The complement to the Rare Beauty blush, this liquid concealer offers medium coverage and a lightweight feel that lends it well to blending.
Original BeautyBlender Makeup Sponge
To blend the concealer and blush, Cruel recommends this top-rated makeup sponge. You can use both ends to apply the product and perfect your look.
Trend 3: "W" blush trick
Another way to give yourself a mini facelift with blush is by utilizing this technique. You can apply your blush in a "W" shape in order to create a healthy-looking flush.
NYX Professional Makeup Sweet Cheeks Creamy Powder Blush Glow
If you want a pop of color and a glowy finish, Cruel recommends this blush. It comes in traditional tones that can complement a range of skin tones and makeup looks.
NYX Professional Makeup Pro Powder Brush
This full brush can be used to apply powders with a few light sweeps.
Trend 4: Eyelash curler eyeshadow hack
Still perfecting your eye look? Use the arms and curve of an eyelash curler in order to perfect all of the essential parts — the cat-eye, arch and a cut crease.
Sephora Collection Mini Pocket Palette Eyeshadow Palette
Editor's note: The Sephora Collection Eye Love Eyeshadow Palette Cruel picked is no longer available, but we found a similar option.
You can rely on the six shades in this palette to create a few different looks. It includes matte, shimmer and metallic finishes.
Sephora Collection Eyelash Curler
This universal eyelash curler is the star of this hack. It features ergonomic handles and includes two replacement pads.
Sephora Collection Pro Eye Liner Brush #22
This thin, angled brush can be used to line your eyes. Since the bristles are short and firm, you may find it easier to define your eyes.
Sephora Collection Pro Crease Brush #26
Thanks to its long bristles, this brush can be used to shade and contour larger areas around your eye, including your brow bones and crease area. According to the brand, it can also be used for all-over blending and diffusing of eyeshadow.
Trend 5: The return of Velcro rollers
That voluminous '70s look is back — and it looks like it's here to stay. Since blowouts can be pricey, TikTokers are relying on velcro rollers to give their locks a bit of bounce.
Conair Self Grip Assorted Hair Rollers
Conair's affordable rollers come in a set of 31, so you can create a range of salon-worthy looks with different textures. According to the brand, they don't require pins or clips to stay in place.
Drybar High Tops Self-Grip Rollers
Drybar's top-rated rollers come in two different sizes and can be used on all hair types, the brand says. For the best results, Drybar recommends leaving them in for up to 15 minutes on warm hair, after a blowout.
